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Dunkin'

In Summer of 2022, I took GC 3700, Intro to Brand Communications, which provides an overview and perspective of key topics in the brand communications industry, as well as an introduction to the concepts of the industry ecosystem and the players. For final presentation, my classmates and I were assigned groups to choose a popular brand and build upon that brand. My group chose Dunkin' because they are fully developed brand as it is extremely well-known, talked about, and has a large amount of advertisement as well as adverse locations.

Through our research and analysis on Dunkin's target market, we recognized that Dunkin is an essential part of their routine; they need Dunkin to operate. The world is constantly changing, and as people go through the ups and downs of life, they’ll always be able to feel the joy that Dunkin’ brings them through delicious, energizing, affordable products that change along with the world to best suit the customer. I designed the creative campaign for this project. The big idea was to fill the missing piece customers crave with Dunkin’ products to help mental health and inspire creativity and focus.

America Runs on Dunkin

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